Main Achievements:

• Designed and Founded of the company
• Acquired a competitor.
• Developed several promotional, incentive and advertising campaigns.
• Implemented the Business Units process as management policy.
• Developed the Winners Card, an electronic incentive product.

He was in charge of the planning and meeting the demands and marketing strategies of the business areas, the management of all communication and attractiveness of the brand ABNAMRO Banco Real, leading a team 140 people and managing one of the largest advertising budgets in the Brazilian market.

Main Achievements:

• Got the first position at the Ranking of the Most Valuable Brands of banks.
• Obtained a 5 pp average increase in Bank's brand attributes.
• Implementation of new process of teamwork that brought significant gains in synergy, assertiveness and productivity in deliveries, as well as the process management area and brand.
• Deployment of the project for controlling the brand value and its management process.

Main Achievements

• Company's design and launching, setting up the business plan and financial models.
• Structuring of distribution channels B2C and B2B (e-commerce, retail, corporate, industry, insurance companies).
• Roadshow to attracting investors, raising R$ 4,5Mi, through selling 49% of shares to strategic partner (Grupo Ambipar) and, 2 years later, sold more 20% of shares for R$ 10Mi to Oi Telecom, through an strategic alliance.
• Work together to government bodies (MMA - Ministry of Environment and MDIC - Ministry of Development, Industry and Trade) for approval of the Environmental Policy in Brazil.
• Deployment of 2 Reverse Manufacturing plants. Resigned the CEO position in March of 2014. As shareholder and member of Board of Directors, is responsible for strategic affairs and relationship with main Clients.

Main Achievements:

• Development of the Strategic Marketing Plan
• Defining of Marketing budget
• Designing marketing area and hiring the team
• Launching of brand Grupo Ambipar
• Launching of advertising campaign

BDCO is a consulting company focused on business, innovation and marketing. The BDCo was designed to assist companies on its business and marketing demands, helping them to build an effective brand position, access on innovation, new technologies, partners, products, services and business models and distribution.